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Salesforce Email Essentials (EEB101) Sample Questions:

1. Where can a marketer see the performance summary of a recent email send?

A) Job Links tab within Tracking
B) Overview Tab within Tracking
C) Send Performance Tab
D) Summary tab

2. A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?

A) Bounce Rate
B) Click Through Rates
C) Influenced Revenue
D) List Growth Rates

3. A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)

A) Add to Data Extension
B) Add a new subscriber to a list
C) Send the email via Triggered Send
D) Refresh the data filter

4. A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

A) Ensure an opt-out link is present.
B) State why the subscriber is receiving the email
C) Include a phone number to call.
D) Include the mailing address of the sender.

5. Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.
In which two ways should NTO honor customers' preferences when creating emails? (Choose two.)

A) Create dynamic rules based on customers' preferences in order to send specific content.
B) Create emails to include all preference options so that customers don't miss any content.
C) Use AMPscript to dynamically pull in content associated with customers' preferences.D18912E1457D5D1DDCBD40AB3BF70D5D
D) Send customers one email per preference choice to ensure customers receive what they want.

Solutions: