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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. "LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A) Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
B) Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
C) Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user
D) Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

2. A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

A) Use the Salesforce Mobile App "Send an Email" button.
B) Use the Salesforce "Add to Nurture" button.
C) Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
D) Use the Salesforce Mobile App "Add to Nurture" button.

3. The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

A) Einstein Behavior Score
B) Marketing Cloud Account Engagement Score field
C) Einstein Lead Score
D) Marketing Cloud Account Engagement Grade field

4. LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?

A) Create a form handler to link to an existing form on the website.
B) Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.
C) Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.
D) Create a form handler and enable data kiosk entry mode.

5. A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

A) Create the form in the first BU, then export the form and import it into each of the other two BUs.
B) Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
C) Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
D) Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.

Solutions: