Marketo Certified Expert : MCE Exam

  • Exam Code: MCE
  • Exam Name: Marketo Certified Expert Exam
  • Updated: Oct 15, 2026
  • Q & A: 77 Questions and Answers

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About Marketo Certified Expert : MCE Exam Questions

In recent years, IT industry has become a pillar which contributes to development of economy. For this reason, So Many people want to find a position in IT market through getting the Marketo Certified Expert Marketo Certified Expert Exam certification valued by the authority of this field.

Free Download real MCE actual tests

Introduction to Marketo Certified Expert, MCE Exam

Certified Marketo Specialist, MCE Exam supports your deep experience in managing leads, lead habits, targeting, and personalization. To attempt the test after preparing with MCE Dumps, you must have industry experience. In a circumstance that involves an email with symbols, identify the correct and incorrect use of the symbols. Provided an image revealing a folder tree with a schedule and possessions, as well as folders below resources, identifying how tokens are likely to be inherited. Recognize the role of default values in tokens. Identify types of legitimate local tokens (my). Recognize the difference between using segmentation or many smart checklists. Determine the requirements for the use of vibrating materials. Recognize the type of control panel programs available, as well as the elements of each one. Recognize how to use different record customization alternatives, including custom columns, opportunity columns, and smart lists. Identify readily available settings for various reports, including deadlines, subscriptions, and export lines.- In one scenario, identify when to use each of the following types of records: individual effectiveness, individuals by revenue stage, people by status, email performance, email weblink performance, landing page effectiveness, program performance, company website activity, website activity, engagement flow performance, campaign activity, and project email effectiveness. Identify requests to correctly report the success, supply, and return on investment of marketing activities. Identify the events that should mark the guidelines as well as the values to accumulate. Determine the Marketo features that help understand the high quality of potential customers. In a situation where marketing has a BEGINNING QUARTER with sales, recognize the proper traffic action setting. Determine the Marketo attributes that allow sales to understand the behavior of a potential customer. If a score needs to be reset, determine the appropriate value.

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Prerequisites for Marketo Certified Expert, MCE Exam

At a minimum, the candidate seeking accreditation as a qualified market expert must have a combination of:

  • Analysis and reporting tools

  • Advertising and marketing of data sources.

  • 1 year of experience as an advertising and marketing automation professional

  • Basic knowledge of marketing automation.

  • Task management

  • Over 1 year (800-1000+ hours) of hands-on experience using Marketo's conceptual knowledge and recognizing the business context of using advertising and marketing automation.

  • 1 to 2 years of experience in advertising and general marketing

  • Marketing automation tools

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What is the duration, language, and format of Marketo Certified Expert, MCE Exam

  • Question format: Multiple choice and multiple select

  • Duration: 90 minutes

  • Passing mark: 70%

  • Exams are scored based on the number of correct answers divided by the total number of questions

  • Number of questions: 75 questions

  • Exam number: AD0-E552

  • Language: English, Japanese

  • Delivery: Onsite/Online proctored (requires camera access) or test center proctored

Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf

Marketo MCE Exam Syllabus Topics:

SectionWeightObjectives
Lead & Data Management20%- Data quality, deduplication and imports
- Lead lifecycle, status transitions and scoring
- Database segmentation and smart lists
System Administration & Integrations18%- Field management and configuration
- CRM sync and platform integrations
- User roles, permissions and workspace settings
Program Fundamentals & Campaign Execution30%- Engagement programs and nurture streams
- Program types, channels, statuses and progression
- Smart campaign triggers, filters and flow logic
Email, Landing Pages & Personalization16%- Asset creation, templates and tokens
- Progressive profiling and personalization
- A/B testing and champion/challenger campaigns
Reporting & Analytics16%- Standard and custom report types
- Attribution models and dashboard interpretation
- Program performance and revenue cycle analytics

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