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In recent years, IT industry has become a pillar which contributes to development of economy. For this reason, So Many people want to find a position in IT market through getting the Marketo Certified Expert Marketo Certified Expert Exam certification valued by the authority of this field.
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At a minimum, the candidate seeking accreditation as a qualified market expert must have a combination of:
Analysis and reporting tools
Advertising and marketing of data sources.
1 year of experience as an advertising and marketing automation professional
Basic knowledge of marketing automation.
Task management
Over 1 year (800-1000+ hours) of hands-on experience using Marketo's conceptual knowledge and recognizing the business context of using advertising and marketing automation.
1 to 2 years of experience in advertising and general marketing
Marketing automation tools
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Question format: Multiple choice and multiple select
Duration: 90 minutes
Passing mark: 70%
Exams are scored based on the number of correct answers divided by the total number of questions
Number of questions: 75 questions
Exam number: AD0-E552
Language: English, Japanese
Delivery: Onsite/Online proctored (requires camera access) or test center proctored
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
| Section | Weight | Objectives |
|---|---|---|
| Lead & Data Management | 20% | - Data quality, deduplication and imports - Lead lifecycle, status transitions and scoring - Database segmentation and smart lists |
| System Administration & Integrations | 18% | - Field management and configuration - CRM sync and platform integrations - User roles, permissions and workspace settings |
| Program Fundamentals & Campaign Execution | 30% | - Engagement programs and nurture streams - Program types, channels, statuses and progression - Smart campaign triggers, filters and flow logic |
| Email, Landing Pages & Personalization | 16% | - Asset creation, templates and tokens - Progressive profiling and personalization - A/B testing and champion/challenger campaigns |
| Reporting & Analytics | 16% | - Standard and custom report types - Attribution models and dashboard interpretation - Program performance and revenue cycle analytics |
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