IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 : M2090-618 Exam

  • Exam Code: M2090-618
  • Exam Name: IBM Business Analytics Midmarket Foundational Sales Mastery Test v2
  • Updated: Aug 05, 2026
  • Q & A: 41 Questions and Answers

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IBM M2090-618 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Selling Process and Objection Handling20%- Addressing common customer objections
- Needs assessment and qualification
- Financing and licensing models
Topic 2: Sales Positioning and Value Proposition25%- Easy to buy, install, and grow messaging
- ROI and total cost of ownership
- Competitive differentiation
Topic 3: Midmarket Business Analytics Market Overview25%- Key industry trends and business challenges
- Midmarket customer pain points by department
- Value of business analytics solutions
Topic 4: IBM Business Analytics Midmarket Portfolio30%- Deployment options: on-premises, cloud, appliance
- IBM Cognos Express family
- Cognos Insight and SPSS offerings

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. An existing IBM Midmarket customer wants to create reports consisting of existing data along with supporting text that adds context to the data. What capability would help them?

A) IBM Cognos Controller Express
B) IBM Cognos Express
C) IBM Cognos Disclosure Management Express
D) IBM SPSS Modeler Premium


2. How many IBM sales stages are there?

A) There are 9 (nine) stages but in GPP they are considered to be 4 (four) stages
B) There are 6 (six) stages but in GPP they are considered to be 3 (three) stages
C) There are 11 (eleven) stages but in GPP they are considered to be 6 (six) stages
D) There are 11 (eleven) stages but in GPP they are considered to be 5 (five) stages


3. What would be a good next step to develop the relationship with the customer after the sale?

A) Offer a blanket discount on future purchases
B) Recommend entitlement expansion immediately after closing
C) Create a case study based on their successful implementation
D) Create a case study directly after the sale closes


4. An existing IBM Midmarket customer would like to grow beyond 100 IBM Cognos Express users. What do they need to buy?

A) Entitlements for IBM Cognos Disclosure Management Express
B) A trade up to entitlements of IBM Cognos TM1 and or IBM Cognos Business Intelligence
C) Entitlements for IBM Cognos Insight
D) Entitlements for additional IBM Cognos Express users


5. During a conversation with the Sales Director, you try to uncover areas where your solution could add value in his department. Which question would you ask?

A) What happens when you need to combine information from multiple data sources to produce business reports?
B) How much time do you spend manually aggregating and managing budgets rather than working on strategic initiatives?
C) How do you communicate financial plans and forecasts to other groups in the company such as operations or research and development?
D) Are you able to identify which promotional periods or campaigns were the most productive in converting leads?


Solutions:

Question # 1
Answer: D
Question # 2
Answer: C
Question # 3
Answer: C
Question # 4
Answer: C
Question # 5
Answer: C

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