[Jul-2023] Dumps Practice Exam Questions Study Guide for the MCC-201 Exam
MCC-201 Dumps with Practice Exam Questions Answers
The Marketing Cloud Connect Essentials certification is ideal for professionals who work with both Salesforce and Marketing Cloud. Marketing Cloud Connect Essentials certification validates their ability to integrate the two platforms and leverage the full potential of both tools to create personalized and targeted marketing campaigns.
Salesforce MCC-201 exam covers a wide range of topics related to Marketing Cloud Connect, including the setup and configuration of Marketing Cloud Connect, the synchronization of data between Marketing Cloud and CRM, and the management of subscriber data. MCC-201 exam also tests the candidate's knowledge of the Marketing Cloud Connect API and the use of Marketing Cloud Connect to create cross-cloud journeys. Successful candidates will be able to demonstrate their ability to integrate Salesforce Marketing Cloud with Salesforce CRM and use the Marketing Cloud Connect functionality to enhance their marketing campaigns.
NEW QUESTION # 26
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?
- A. Platform Events API
- B. Event Notification Service
- C. Data View Export with every send
- D. Data Retrieves on the Send Object
Answer: D
NEW QUESTION # 27
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?
- A. Import the file to a data extension, using the 'overwrite' method.
- B. Import the file to a data extension, using the 'add and update' method.
- C. Import the file to a list, using the 'add and update' method.
- D. Import the file to a list, using the 'update only' method.
Answer: B
Explanation:
Since Record count in more than 500 K so DE is used. New and Update is already specified in question.
NEW QUESTION # 28
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers
- A. Will new users have an "Email ID"?
- B. Will the company need a custom preference center?
- C. How will Marketing Cloud and the database sync up?
- D. What publication lists will be used?
- E. What will be used as Subscriber Key?
Answer: A,C,E
NEW QUESTION # 29
When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?
- A. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
- B. Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
- C. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
- D. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
Answer: D
Explanation:
Automation Studio is a powerful tool that can process and segment data from a variety of sources, including hourly batch file drops from Marketing Cloud. Once the data is processed and segmented, Automation Studio can then be used to trigger sends and decisions for campaigns. This allows for a more efficient workflow and better control over the customer journey. Additionally, Automation Studio can be used to trigger automated, personalized emails and messages, as well as to monitor the performance of campaigns and analyze results. Reference: Salesforce Certified Marketing Cloud Consultant Exam Study Guide, https://trailhead.salesforce.com/en/content/learn/modules/marketing_cloud_consultant_exam_guide/marketing_cloud_consultant_exam_guide_automation_studio.
NEW QUESTION # 30
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?
- A. Use Automation Studio with a random split activity.
- B. Use Journey Builder with a random split activity.
- C. Create a random data extension within Contact Builder.
- D. Create a random data extension within Email Studio.
Answer: D
NEW QUESTION # 31
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?
- A. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
- B. Use a Send Email activity in Automation Studio to run hourly and deploy emails.
- C. Use the WSProxy via SSJS to deploy the email after capturing form data.
- D. Use a Triggered Send Data Extension to capture form data and deploy the email.
Answer: D
NEW QUESTION # 32
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?
- A. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
- B. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
- C. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
- D. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
Answer: C
NEW QUESTION # 33
What is a correct statement about a database of record? Choose 2 answers
- A. A database of record is a centralized storage repository of data about objects or people.
- B. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.
- C. A database of record is any database containing subscriber data.
- D. A database of record is a system in which a subscriber's status is maintained
Answer: A,D
NEW QUESTION # 34
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers
- A. Why do they require 10 years of historical data in Marketing Cloud?
- B. How many API calls are included in their License?
- C. Does their License include support for REST APIs?
- D. Does their License include the Large Data Extensions feature?
Answer: A,C
NEW QUESTION # 35
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?
- A. Run an Import Definition at 12 a.m. to create a suppression list.
- B. Create and enable a BLOCKOUT window In MobileConnect.
- C. Run a SQL Query at 12:30 a.m. to create a suppression list.
- D. Create a Journey Goal to exit subscribers from the Journey.
Answer: B
NEW QUESTION # 36
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.
Which option should be in this scenario?
- A. AMPscript
- B. Guide Template Language
- C. Personalization strings
- D. SQL Query
Answer: A
NEW QUESTION # 37
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?
- A. They should have a shared IP since their volume is under 500,000 messages per month.
- B. They should send at least 250,000 messages per month to maintain their sender reputation.
- C. They should have one SAP for transactional sends and another for commercial sends.
- D. They should have one dedicated IP address for every 100,000 messages send per month.
Answer: B
NEW QUESTION # 38
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
- A. creating customer segments from multiple data extensions
- B. Setting behavior-based goals
- C. Building simple segmented campaigns without SQL queries
- D. Designing decision logic via an intuitive user interface
- E. Processing zipped and encrypted file containing subscriber data
Answer: C,D,E
NEW QUESTION # 39
ABC Company wants to automate the sending of shipping notices and a customer survey.
* Shipping notices will be sent once a day.
* The shipping file will be placed on the FTP some time after 4:00 p.m.
* The shipping data will be sorted in the Shipping Notice data extension.
* A field in the data extension will contain the shipping date.
* The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?
- A. Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email
- B. Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
- C. Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter-> Send Email
- D. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
Answer: A
Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation.
Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file is encrypted.
NEW QUESTION # 40
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?
Choose 2 answers
- A. Match the external keys of the sender profile and data extension containing account representative details.
- B. Use substitution strings to populate the From Name and From Email values in the sender profile.
- C. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.
- D. Pick "Choose from list," selecting the From Name and From Email values from the list of account users.
Answer: B,C
NEW QUESTION # 41
Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.
How should the consultant set this up?
- A. Journey Builder Transactional Send Journey.
- B. Automation with a Send SMS and Send Email activity in separate consecutive steps.
- C. Journey Builder multi-step journey with an API entry event and a decision split.
- D. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
Answer: A
NEW QUESTION # 42
A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement?
Choose 2 answers
- A. Use the Organization-Wide Email address.
- B. Use a custom Send Classification.
- C. Use a custom Delivery Profile.
- D. Use the Send From Record Owner option
Answer: B,D
NEW QUESTION # 43
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customer's requirements, which method should be used to automate their monthly promotional email?
- A. Create a scheduled monthly automation that includes an import activity and triggered send.
- B. Create a triggered automation that includes an import activity and user-initiated send.
- C. Create a scheduled daily automation that includes an import activity and user-initiated send.
- D. Create a triggered automation that includes an import activity and triggered send.
Answer: B
NEW QUESTION # 44
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers
- A. How long after the behavior occurs will a subscriber need to enter a journey?
- B. How are subscribers identified in your web analytics?
- C. Should a single customer exist in multiple journeys at the same time?
- D. How many messages should be included in each journey?
- E. Should customers exit the journey when the goal is met?
Answer: A,B,C
NEW QUESTION # 45
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
- A. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
- B. Select "Use separate 'Subscription Center' for this business unit" in Settings
- C. Create attributes for each child business unit in "Profile Management" to record unsubscribes
- D. Select "Subscribers will be unsubscribed from this business unity only" in Settings
Answer: D
NEW QUESTION # 46
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
- A. creating customer segments from multiple data extensions
- B. Building simple segmented campaigns without SQL queries
- C. Setting behavior-based goals
- D. Designing decision logic via an intuitive user interface
- E. Processing zipped and encrypted file containing subscriber data
Answer: A,D,E
NEW QUESTION # 47
A company is hosting a series of events and wants its customers who register to enter into a journey.
Which two methods are viable configurations for entry? Choose 2 answers
- A. A Smart Capture form hosted in CloudPages that updates a Profile attribute.
- B. A form hosted on the company website that fires the entry event via SOAP API.
- C. A Smart Capture form hosted in CloudPages that populates the entry source.
- D. A form hosted on the company website that fires the entry event via REST API.
Answer: B,C
NEW QUESTION # 48
A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?
- A. The customer will be unable to use synchronized data extensions.
- B. Tracking Data will not be returned to the Sales Cloud email recipient.
- C. Email Sends will fail if the Contact ID or Lead ID is not included.
- D. The customer will be able to use Reports and Campaigns as audiences.
Answer: C
NEW QUESTION # 49
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Salesforce is a well-known cloud-based customer relationship management (CRM) software that is used by organizations of all sizes to manage their customer data, sales, and marketing efforts. Salesforce offers a variety of certifications to help professionals demonstrate their expertise in various areas of the platform. One such certification is the Salesforce MCC-201: Marketing Cloud Connect Essentials.
Free Marketing Cloud Consultant MCC-201 Exam Question: https://testking.vceengine.com/MCC-201-vce-test-engine.html
