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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?

A. Use a File Drop starting source.
B. Trigger the automation via API.
C. Schedule the automation to run hourly.

Question 2

Northern Trail Outfitters Is building a data extension that will store preference data for theits subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?

A. Is Sendable
B. Primary Key
C. Nullable

Question 3

A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?

A. Data Filter
B. SQL Query
C. Filtered data extension

Question 4

A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Whoshould path optimizer be configured to handle these requirements?

A. Configure a holdback group to be targeted by the winner.
B. Select winning path three days after journey activation
C. Place a Random Split before Path Optimizer for the pilot group.

Question 5

Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension,and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?

A. Automation Studio and Journey Builder
B. Automation Studio and Path Optimizer
C. Journey Builder and Behavioral Triggers

Solutions: