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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?

A) The data extension contains a Salesforce ID
B) The data extension is marked as Sendable
C) The data extension is linked using the Contact Key
D) The Data extension is marked as Sendable and Testable

2. Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?

A) Unique Contact email address
B) Unique Contact Identifier
C) Subscriber ID
D) Primary key

3. A user asks Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?

A) Remove the Marketing Cloud Viewer Role
B) Edit permissions and Grant permissions to Send
C) Add the Role Marketing Cloud Channel Manager
D) Edit permissions and deselect Deny for Email Sending

4. Northern Trail Outfitters has the Discover Reporting Tool.
Which two report types could help them drive mobile adoption strategy?
Choose 2 answers

A) Deliverability Complaint Rate
B) Time Between Send and Engagement
C) Email Sending Performance Report
D) Email Performance by Device

5. A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?

A) Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
B) File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2
C) File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
D) Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

Solutions: