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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following should be considered when creating a more effective corporate social media strategy?

A) How many impressions the corporate social media accounts receive in a particular time period
B) Any engagement with the corporate social media accounts
C) The volume of engagement with the corporate social media accounts
D) The data that are most relevant for the purpose of each platform and show engagement related to corporate goals

2. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

A) Only the managers who will not be laid off be interviewed.
B) Volunteers from the entire group be solicited for interviews.
C) A random sampling of the managers be interviewed.
D) Interviews be conducted after layoffs have occurred.

3. As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?

A) High probability, low potential damage
B) Low probability, low potential damage
C) High probability, high potential damage
D) Low probability, high potential damage

4. A communication manager for a chemical company learns during a casual lunch conversation with an operations manager that the company accidentally harmed the environment because of an accident and is not following its internal code of good conduct and transparency to stakeholders. Which response is the MOST ethical?

A) The communication manager could infer that the lack of communications and transparency indicates a cover-up and look for a way to discretely take the story to the media.
B) The communication manager should urge leadership to stop accidents that harm the environment, and in doing so, has performed his or her ethical duty and can ensure that the information does not get out to media and other parties that could harm the company's reputation.
C) After speaking with leaders about the company's unethical handling of the accident, the communication manager should resign and might consider anonymously leaking the information to a regulatory agency.
D) The communication manager should speak to company leaders about a proposed action plan regarding the accident and lack of transparency, and should also contact the company's ethics department about the situation.

5. Which objectives are MOST important when developing a communication strategy?

A) Substantial, marketable, actionable, and time-sensitive
B) Safe, measurable, actionable, relevant, and targeted
C) Strategic, memorable, attainable, and task-oriented
D) Specific, measurable, attainable, relevant, and time-sensitive

Solutions: