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| Section | Objectives |
|---|---|
| Data Migration | - Data migration strategies and planning - Data cleansing and transformation |
| Data Management | - Data governance principles - Data quality management - Master data management (MDM) concepts |
| Data Architecture and Design | - Handling large data volume and scalability considerations - Conceptual and logical data modeling - Data modeling best practices in Salesforce |
| Salesforce Data Model and Platform Capabilities | - Relationships and schema design - Reporting and analytics considerations - Standard and custom objects |
| Data Integration | - ETL vs ELT strategies - API-based integration approaches - Integration patterns in Salesforce |
1. Universal Containers would like to remove data silos and connect their legacy CRM together with their ERP and with Salesforce. Most of their sales team has already migrated to Salesforce for daily use, although a few users are still on the old CRM until some functionality they require is completed. Which two techniques should be used for smooth interoperability now and in the future?
A) Work with stakeholders to establish a Master Data Management plan for the system of record for specific objects, records, and fields.
B) Do not connect Salesforce and the legacy CRM to each other during this transition period, but do allow both to interact with the ERP.
C) Replicate ongoing changes in the legacy CRM to Salesforce to facilitate a smooth transition when the legacy CRM is eventually retired.
D) Specify the legacy CRM as the system of record during transition until it is removed from operation and fully replaced by Salesforce.
2. Universal Containers (UC) is facing data quality issues where Sales Reps are creating duplicate customer accounts, contacts, and leads. UC wants to fix this issue immediately by prompting users about a record that possibly exists in Salesforce. UC wants a report regarding duplicate records. What would be the recommended approach to help UC start immediately?
A) Create a duplicate rule for account, lead, and contact, use standard matching rules for these objects, and set the action to block for both creates and edits.
B) Create a before insert and update trigger on account, contact, and lead, and send an error if a duplicate is found using a custom matching criteria.
C) Create a duplicate rule for account, lead, and contact, use standard matching rules for these objects, and set the action to report and alert for both creates and edits.
D) Create an after insert and update trigger on the account, contact and lead, and send an error if a duplicate is found using a custom matching criteria.
3. Universal Containers (UC) has deployed Salesforce to manage Marketing. Sales, and Support efforts in a multi-system ERP environment After reaching the limits of native reports & dashboards. UC leadership is looking to understand what options can be used to provide more analytical insights. What two approaches should an architect recommend? Choose 2 answer
A) Wave Analytics
B) Weekly Snapshots
C) AppExchange Apps
D) Setup Audit Trails
4. What is a key cause of ownership data skew?
A) Too many records owned by one user
B) Too many validation rules
C) Too many roles
D) Too many fields
5. Universal Containers has received complaints that customers are being called by multiple Sales Reps where the second Sales Rep that calls is unaware of the previous call by their coworker.
What is a data quality problem that could cause this?
A) Missing phone number on the Contact record.
B) Customer phone number has changed on the Contact record.
C) Duplicate Activity records on a Contact.
D) Duplicate Contact records exist in the system.
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: C | Question # 3 Answer: A,C | Question # 4 Answer: A | Question # 5 Answer: D |
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