Salesforce MC-Con-201 Exam : Salesforce Certified Marketing Cloud Next Consultant

Exam Code: MC-Con-201
Exam Name: Salesforce Certified Marketing Cloud Next Consultant
Updated: Oct 02, 2026
Q & A: 106 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Consent	13%	- Consent data model 1. Platform consent objects 2. Consent preference records - Consent management concepts 1. Consent in customer engagement 2. Consent and compliance requirements - Consent record management 1. Creating consent records 2. Managing and updating consent records - Consent collection 1. Consent banners on marketing landing pages 2. Consent banners on external pages
Analytics & Performance Insights	8%	- Reporting and analytics 1. Pre-built dashboards 2. Matching dashboards to reporting requirements - Marketing data and insights 1. Surfacing marketing data across Salesforce 2. Marketing performance insights
Agentforce & AI Innovation	11%	- Marketing agents 1. Content generation 2. Audience segmentation 3. Automated campaign creation - Predictive AI 1. Selecting appropriate predictive AI features - Conversational messaging 1. Response handling 2. Customer engagement 3. Ongoing interactions across messaging channels
Campaign Design, Flow Orchestration & Content	30%	- Flow orchestration 1. Trigger conditions 2. Automated business processes and messaging 3. Flow configuration settings 4. Flow types 5. Flow elements and logic - Activation templates 1. Contact point value selection 2. Activation template configuration - Personalization 1. AMPscript 2. Handlebars 3. Repeaters 4. Content variations 5. Merge fields - Personalized messaging data 1. Selecting appropriate data sources 2. Adding customer data to messaging content - Landing pages 1. Landing page components 2. Landing page configuration
Data Modeling, Identity Resolution & Segmentation	25%	- Identity Resolution 1. Linking multiple data sources 2. Identity Resolution configuration 3. Unified customer profiles - CRM data ingestion and activation 1. Actionable Lists 2. Audience segmentation and activation 3. Content personalization using CRM data 4. CRM objects and records - Consumption and entitlements 1. Marketing automation consumption 2. Platform usage optimization 3. Data 360 consumption-based entitlements - Data 360 data model 1. Customer data activation 2. Data objects and Data Model Objects 3. Connecting and harmonizing customer data
Platform Setup & Governance	13%	- Domain authentication and authorization 1. Self-service domain authentication 2. Domain authorization 3. Branded and authenticated email delivery - Business Units and governance 1. Content and user governance 2. Business Unit requirements 3. Roles and Enhanced CMS Workspaces - Marketing Cloud Next environment setup 1. Marketing Data Kit installation 2. Permission sets 3. Core Org Edition requirements 4. Data 360 provisioning

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question #1

Northern Trail Outfitters (NTO) wants to track visitor activity on landing pages. To comply with privacy regulations, NTO plans to display a consent banner before enabling tracking.
What is the first step NTO should take to create a consent banner?

A. Create a new CMS content block and assign it as the consent banner to use on landing pages.
B. Create a new landing page and enable the 'Display Consent Banner' option in the page settings.
C. Create a new CMS content item using the 'Consent Banner' content type.

Reveal Solution Discussion 0

Correct Answer: C 🗳️