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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question 1

What does the Pareto Principle, or the 80/20 Rule, imply in the context of category assortment?

A. The majority of sales come from niche or specialty items.
B. All items contribute equally to total sales.
C. Most sales are derived from a small percentage of best-selling items.
D. The 80/20 Rule applies only to inventory management, not sales.

Question 2

Fair Share Analysis compares which of the following?

A. Actual performance against a theoretical "fair share" of market opportunity
B. An equal and fair share of the growth in the marketplace
C. An equal and fair distribution of sales in the marketplace
D. Actual performance against performance versus a year ago

Question 3

When showing the size of prize, what factors are good to keep in mind?

A. Make sure it's reasonable and show the math on how to achieve the plan.
B. Make sure it's a high enough number to get their attention.
C. Don't show the math, not necessary.
D. Be sure to include comprehensive analytics.

Question 4

Which phase of analytics uses past data and models to estimate what's likely to happen next?

A. Predictive
B. Descriptive
C. Prescriptive
D. Generative

Question 5

Define Loyalty Card Data.

A. Data derived from retailers tracking individual household purchases to analyze shopping habits and preferences.
B. Data collected from a panel of households, used to understand shopper demographics and long-term purchasing trends.
C. Data collected directly from a retailer's point-of-sale system, providing insights into what products are sold and when.
D. Aggregated sales data from multiple retailers, used to analyze market trends and competitive performance.

Solutions: