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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Your manager wants to see which campaigns drove the most revenue. You create a calculated metric showing total revenue by campaign. However, the results show incorrect totals. After investigation, you discover that campaign events were not mapped. What should you do next?
Response:

A) Recreate the calculated metric using campaign event types.
B) Apply a fallback metric for revenue tracking.
C) Map the correct campaign events to the revenue metric.
D) Enable cross-channel campaign tracking.

2. Which Adobe CJA feature allows tracking customer interactions across multiple channels?
Response:

A) Data Ingestion Tracker
B) Campaign Overlap Analysis
C) Identity Graph Integration
D) Cross-Channel Attribution

3. Which feature allows restricting report access to specific team members in Adobe CJA?
Response:

A) Profile Identity Lock
B) Campaign Quotas
C) Report Permissions
D) Data Export Rules

4. What does it mean when a filter is present in a calculated metric but is absent from the filters in the left rail?
Response:

A) The filter requires admin access
B) The filter was created as "Adhoc"
C) The filter has been archived
D) The filter is already in use

5. An insurance organization wants a histogram chart on the number of times its customers have connected to its agents through website, mobile app or phone calls in the last 7 days.
The histogram should display the number of customers who tried to reach agents less than 3 times, 3-6 times, 6-9 times, and more than 9 times.As a CJA business practitioner you have created a calculated metric to add agent contact events. You now plan to add this calculated metric to histogram with Person as 'counting method'.
What could be the possible reason for this approach to be invalid?
Response:

A) Histogram supports only standard metrics and not calculated metrics.
B) Histogram supports standard bucket size of 5 or 10 and not 3
C) Histogram supports only Event as counting method and not Person
D) Histogram does not support grouping by custom dimensions

Solutions: