IBM 000-M248 Exam : IBM Cognos Midmarket Foundational Sales Mastery Test v1

  • Exam Code: 000-M248
  • Exam Name: IBM Cognos Midmarket Foundational Sales Mastery Test v1
  • Updated: Oct 28, 2026
  • Q & A: 45 Questions and Answers

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IBM 000-M248 Exam Syllabus Topics:

SectionObjectives
Target Customers and Business Challenges- Midmarket customer characteristics
  • 1. Business intelligence requirements
  • 2. Common business pain points
IBM Cognos Midmarket Value Proposition- Business Analytics overview
  • 1. Midmarket customer value and benefits
  • 2. IBM Cognos portfolio positioning
Sales Qualification and Opportunity Identification- Sales process
  • 1. Identifying qualified opportunities
  • 2. Matching customer needs to IBM Cognos solutions
Licensing and Deployment- Packaging and implementation
  • 1. Deployment options
  • 2. Services and partner ecosystem
  • 3. Licensing concepts
IBM Cognos Solution Portfolio- Core product capabilities
  • 1. Dashboards and performance management
  • 2. Scalability and integration
  • 3. Reporting and analysis features
Competitive Positioning- Competitive differentiation
  • 1. IBM Cognos strengths
  • 2. Positioning against alternative BI solutions

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