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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What qualifies a web vistor to see any experience of a Web Campaign?

A) Email Campaign Rules
B) Campaign Targeting Rules
C) Einstein Next Best Action
D) Einstein Recipe Ingredients

2. How are anonymous visitors tracked?

A) Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
B) Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
C) The browser assigns a 3rd party cookie
D) The customer must assign a unique alphanumeric identifier using a first-party cookie

3. Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

A) Increase in first time visitors
B) Increase in conversion rate
C) Increase in revenue
D) Increase in organic search ranking

4. What are base item types that an administrator can use in a Catalog?

A) Product, Category, Article
B) Name, Dimensions, Attributes
C) Product, Article, Blog Past
D) Product, Name, Description

5. Which development language is used to code the sitemap?

A) jQuery
B) Javascript
C) Ampscript
D) Python

Solutions: